Real Estate SEO Masterclass #2: Stop Losing Motivated Sellers to Slow Loading REI Websites

This episode digs into technical SEO's three core components: crawlability, structured data, and indexability—the invisible infrastructure that makes or breaks your search presence. You'll discover why page speed hits your results twice (once in rankings, once in conversions), how proper site hierarchy keeps visitors three clicks or less from taking action, and why those star ratings under search results can double your click-through rate. The conversation exposes common developer mistakes like uncompressed images and poor navigation structure, explains why having 200 pages with only 100 indexed is actually hurting you, and introduces Google Search Console as the free tool that shows exactly what Google sees. Most importantly, you'll learn why building for user experience naturally aligns with what search algorithms reward.