SEO feels like a black box because most agencies want it that way. They throw around technical jargon, lock you into rigid packages, and leave you wondering if anything's actually working while you wait months for results. But here's the truth: you can understand exactly what's happening with your SEO investment, track progress at every stage, and know whether you're on the right path long before the 12-month mark. This conversation breaks down the real timeline, the metrics that matter, and how to avoid wasting money on strategies that don't match your actual needs.
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