Join us as we explore how your location targeting could be hindering your marketing success. Learn the importance of value-based bidding, the relationship between keyword costs and intent, and how to optimize your strategy for maximum ROI. Don’t let inefficient targeting hold you back!
Are your location targeting strategies costing you valuable leads? Tune in to uncover how to maximize your ROI through smarter bidding!
In this episode, we dive deep into the often-overlooked nuances of location targeting in digital marketing. Our hosts discuss the fluctuating nature of keyword costs and the importance of implementing value-based bidding strategies. They highlight the correlation between keyword costs and their value, stressing that higher costs often signify greater intent and potential revenue. Listeners will learn how to adjust their bidding strategies according to their business’s unit economics and how to focus on revenue per lead rather than merely chasing lower costs.
The conversation explores the necessity of being adaptable in a dynamic market and emphasizes the importance of understanding operational margins to successfully compete in PPC. By the end of this episode, marketers will gain valuable insights into refining their approach to location targeting, leading to better results and higher returns on their investments.