2025 PPC Game-Changer: Getting 45% Better Leads While Spending Less

In this data-driven deep dive, we explore why brand presence has become critical for real estate investors regardless of company size. The conversation reveals how properly timed marketing budgets aligned with seasonal trends can dramatically improve ROI compared to the reactive approach most investors take. From the eight touchpoints required for seller conversion to the algorithm hack that reduced cost per lead while improving quality, this episode distills years of campaign management into actionable insights. The discussion covers both free strategies for building trust through social proof and sophisticated conversion tracking techniques that feed quality signals back to advertising platforms. Perhaps most surprising is the revelation that simple user-generated content consistently outperforms expensive productions across digital platforms.