Strategy
Lead Generation
Deep Dive

How Data Aggregation Can Help You Compete with Google

Harnessing the power of data aggregation is your secret weapon against Google's dominance in PPC. By consolidating conversion insights across your portfolio, you optimize bids with unparalleled accuracy, protect against account volatility, and outmaneuver Google's algorithms. Level the playing field and secure your competitive edge in digital advertising today.

How Data Aggregation Can Help You Compete with Google

As PPC evolves, success will depend more and more on robust data. Google has a huge advantage here with billions of search queries and users' digital footprints. But as investors, we can level the playing field by aggregating data across clients. Here’s why this strategy is critical for competing with Google's algorithms in the future:

Google Can't See Your Offline Conversions

The #1 signal Google needs is which clicks actually drive conversions. Without conversion data, their auto-bids won't optimize well.

Google sees the online conversion data from your website. But they don’t have visibility into your offline conversions like signed contracts.

By bringing data together from across your portfolio, you can connect the dots on a bigger scale. This full-funnel view lets you continually refine targeting and improve ROI.

Keep Reading:
Creating a Cohesive Marketing Strategy as a Real Estate Investor

More Data Means More Accurate Bids

Next, scale equals greater accuracy. The more historical conversions you can feed back to the algorithm, the better it can predict future performance.

Individually, each of your clients may not have enough data for robust auto-bidding. But by combining datasets, you create a large foundation for the algorithm to learn from. This results in more automated bids that truly optimize your costs.

Keep Reading:
Optimizing Facebook Ad Placements to Improve Lead Quality

Shared Data Protects Your Accounts

Finally, aggregating data also helps safeguard your accounts. If you rely solely on the limited data within one client's account, it's risky. If they pause spend, that campaign will struggle to re-learn.

But with shared data across many advertisers, you hedge this risk. Your bids stay stable even if an individual advertiser scales back.

While Google may seem unbeatable, remember they don’t have your proprietary conversion data. By pooling datasets across clients, investors can leverage this advantage to stay competitive in PPC as its landscape changes.

Keep Reading:
The Importance of Tracking KPIs and Metrics in Real Estate Investing
SHARE
Keep Learning
5.0 on Apple Podcasts

Listen to the Collective Clicks Podcast

Start Listening