You’re Measuring the Wrong Thing (And It’s Costing You Deals)

This episode breaks down the DART framework - four essential marketing metrics that every real estate investor needs to track. Deals per month (volume potential) matters more than perfect efficiency, because sometimes a 2x return on $1M beats a 10x return on $10K. Accuracy measures how well your marketing finds motivated sellers, with leads-per-deal being the key indicator. ROI remains crucial but shouldn't be measured in isolation from the other factors. Time (cash conversion cycle) determines how long your money stays tied up before returning profit.