Bid strategies are the backbone of any data-driven Google Ads account. But which bid strategy do you choose? In this episode, we review each of the bid strategies, their pros and cons, and how we recommend using each of them.
In this episode of the Collective Clicks Podcast, Brandon Bateman and Garret Cragun talk about bid strategies in Google Ads. They cover the basics of the Google Ads auction, the different bid strategies you can use, and how to adjust your bids for different campaign goals. They also discuss a powerful PPC strategy involving shared conversion actions across multiple accounts that can help you get better results. If you want to master bid strategies and improve your Google Ads campaigns, this is the episode for you.
In this episode of the Collective Clicks podcast, host Brandon Bateman and Garrett Kraan, Director of Paid Media, dive into bid strategies in PPC (Pay-Per-Click) advertising, focusing on the ever-changing world of real estate investing. They explore the fundamental differences between manual and automated bidding, explaining how Google’s ad auction system works. Manual bidding allows advertisers to control bids based on specific search terms, while automated bidding utilizes Google’s data to optimize bids based on user behavior and demographics.
Garrett highlights the evolution of automated bidding, noting its increased effectiveness over time. Despite this, many professionals in the real estate investing (REI) industry still prefer manual bidding, especially for accounts with low data volume. Automated bidding, however, becomes more powerful when higher conversion volumes are involved, enabling Google to better target the ideal audience. The discussion also touches on the advantages and risks of both strategies, particularly when navigating high-cost-per-click environments like real estate investing.
The episode provides actionable insights into the right situations to use manual versus automated bidding, ultimately showing how bid strategies can make or break a PPC campaign, especially in the competitive and ever-evolving real estate market.