Scaling Texas All Cash Homebuyers to a 6.23X ROI with PPC
Find out how Texas All Cash Homebuyers was able to achieve an 8.6X ROAS with Bateman Collective
"The communication with Bateman has been phenomenal. They're very transparent, and I feel like we're working together on this campaign rather than just throwing money and hoping for results."
Texas All Cash Homebuyers faced several challenges in their marketing efforts prior to partnering with Bateman. After a period of rapid growth and purchasing properties in 2021, the market shifted in 2022, and they struggled to sell the homes at the expected prices. This led them to shut down all marketing and prospecting activities in early 2023, as they reevaluated their strategy.
The company also lacked a cohesive, data-driven approach to their marketing channels. While they had experimented with various tactics, including PPC, direct mail, and cold calling, they didn't have a clear understanding of the ROI and performance of these efforts. This made it difficult to allocate their marketing budget effectively.
How we did it:
After partnering with Bateman, Texas All Cash Homebuyers worked to optimize their marketing mix and focus on the most effective channels. With Bateman's guidance, they reactivated their PPC campaigns through Google Ads, while also exploring newer channels like Facebook advertising.
The key to their success was the close collaboration and communication with the Bateman team. Paul, the Director of Sales and Marketing, highlighted the responsiveness and transparency provided by the Bateman account team, particularly Shannon, who regularly provided performance insights and recommendations.
This level of partnership allowed Texas All Cash Homebuyers to make data-driven decisions about their marketing spend, allocating more budget to the channels that were delivering the best results.
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