Ready Door Homes' $15K/Month PPC Secret to 5-6 Deals Per Month
How a Wholesale Real Estate Investor Scaled to 250+ Deals by Mastering PPC Advertising
"If I could eliminate every other marketing channel in my business and have it be 20 deals a month solely from PPC, I would do it. That's the freshest, easiest, cleanest, most consistent leads with the highest margins."
The client, a 100% traditional wholesaler, was initially hesitant to invest heavily in PPC advertising. They had concerns about the ROI being realistic, as well as the long "vesting period" required for PPC to start producing results. The client was used to relying on outbound tactics like cold calling and direct mail, and was unsure if PPC could truly drive the volume and quality of leads they needed.
How we did it:
Here's how they did it:
Committing to PPC as a Core Marketing Channel
After initially being hesitant about PPC, Ready Door Homes decided to fully embrace it as a central part of their marketing strategy. They committed to a significant monthly ad spend of $15,000 across two key markets - Memphis and the Dallas-Fort Worth area.
Finding the "Sweet Spot" for Ad Spend
However, it took some trial and error for Ready Door Homes to find the right ad spend "sweet spot" that would consistently generate a strong ROI. At first, their PPC efforts weren't producing the volume and quality of leads they needed.
But then they took a focused approach, eliminating one market and doubling down on the other. This allowed them to find the optimal ad spend level - the "sweet spot" where their PPC campaigns really started to shine. Within just one month of making this adjustment, they started seeing 5-6 PPC-generated deals per month.
Reaping the Rewards of High-Quality Leads
The PPC leads proved to be incredibly valuable for Ready Door Homes. In fact, upon reviewing their deal history, they found that PPC leads were responsible for up to 50% of their highest-assignment-fee deals - the most lucrative transactions in their portfolio.
Compared to other lead sources like cold calling and direct mail, the PPC leads tended to have higher motivation and were further along in the sales process. This allowed Ready Door Homes to close deals more efficiently and at better margins.
Overall, Ready Door Homes' commitment to PPC, combined with their willingness to test and optimize their strategy, enabled them to achieve an impressive 4-5x return on ad spend (ROAS). This PPC success was a key driver in helping them scale their wholesale business to over 250 deals per year.
Turning PPC Skepticism into a Revenue-Generating Powerhouse
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