Joe Homebuyer Kentucky, run by Mike Gorius and Kevin Hart, is a wholesaling company based that buys houses in Louisville and Lexington. Working with Bateman Collective helped them get bigger deals, pay less for leads, and dominate their market.
"The leads are insane."
Get Started
THE CHALLENGE
When they started working with Bateman Collective in early 2024, they faced some real issues:
- Poor location targeting: They needed leads to come in just from their market. Pay for leads anywhere else? Didn’t make sense.
- Low lead quality: They had a 15% opportunity rate. That meant the leads that came in were mostly tire kickers
- Not reaching 4x return goals: For every dollar spent they needed a 4x return for PPC to make sense.
"We've gotten three contracts from PPC just this week. Those were sweet. When they go through like that it's insane."
Mike Gorius and Kevin Hart
Owner and CEO
at
Joe Homebuyer Kentucky
How we did it:
Time to Change:
- Strategic PPC Implementation: Launched Google PPC campaigns with precise geographic targeting focusing on Louisville and Lexington metros, with careful expansion to additional areas
- Facebook Optimization: Continued running and optimizing Facebook campaigns alongside Google PPC to maintain consistent lead flow during the Google algorithm training period
- Patient Growth Strategy: Implemented Bateman's "Patients Profit Growth" methodology:
- Months 0-3: Algorithm training and optimization
- Months 4-6: Profit phase as metrics stabilize
- Months 6+: Growth period with scaled returns
- Regular Communication and Transparency: Established weekly check-ins and detailed monthly reporting to track performance metrics and make data-driven adjustments
- SEO Implementation: Added search engine optimization services to capture the 70% of potential customers who don't click on paid ads
Winning the Game:
Cost Per Contract
Decreased cost per lead
Joe Homebuyer Kentucky continues to win: So far they've achieved a 5X return on ad spend (beating 4X goal), $30K average deal spread through PPC, better leads with fewer poor locations, cost per lead down from $254 to $172 on Google, and steady lead flow with higher conversion rates.
.webp)
