Spending $156K to get $740K: How Michael Smith Scaled his Business.
Learn how Michael of Oasis Home Buyers leveraged PPC to skyrocket their business growth and achieve consistent returns in a shifting market.
"With PPC, we're getting in contract one in nine leads, which is insane. And closed deals are one in 12 all the time. Nothing comes close to that."
When Michael started his real estate investment business in August 2021, he relied heavily on TV ads. While this approach brought in leads, it lacked the precision and control he wanted. As the market began to shift in 2022, he realized he needed a more targeted and manageable marketing strategy.
The transition to digital marketing, particularly PPC, came with its own set of challenges. Michael was initially nervous about the new approach, wondering, "What if it doesn't work for me?" He also knew there was a learning curve and that it would take time to see results. He decided to jump in and test it over a 4 month period against another company to test the results.
How we did it:
Precision PPC Mastery
Our approach focused on leveraging the power of PPC advertising to deliver highly targeted leads to our client. We began with a carefully planned campaign, setting realistic expectations for a 90-120 day ramp-up period. Here's how we executed our strategy:
- Targeted Campaigns: We created PPC campaigns that allowed for precise targeting of potential sellers in specific geographic areas, something that wasn't possible with TV ads.
- Continuous Optimization: Our team constantly monitored campaign performance, adjusting keywords and bids to improve results. We conducted monthly reviews to ensure we were always spending on the most effective keywords.
- Clear Communication: We maintained open lines of communication with the client, providing regular updates on campaign performance and quickly addressing any issues that arose.
- Scalable Approach: As the campaigns proved successful, we worked with the client to gradually increase ad spend, ensuring sustainable growth without sacrificing quality.
- Sales Process Integration: We collaborated closely with the client to align their sales process with the incoming PPC leads, maximizing conversion rates.
"We were just seeing better results with you guys. It was more targeted in our demographic where we could do things, where the other guy could not seem to dial it into just our market...with Bateman Collective, they were one, able to dial in the marketing and two, the leads are our easiest converting leads. We're getting in contract one in nine which is insane, and closed is one in 12 all the time." -Michael Smith
.png)
