Spending $156K to get $740K: How Michael Smith Scaled his Business with PPC and SEO.
Learn how Michael of Oasis Home Buyers launched PPC, SEO, and Facebook ads simultaneously to skyrocket their business growth and achieve consistent returns in a shifting market.
Michael transitioned from traditional TV advertising to a complete multi-channel digital marketing approach, launching PPC, Facebook advertising, and SEO simultaneously in January 2023. Partnering with Bateman Collective led to exponential growth across all digital channels, consistent lead generation, and impressive returns on ad spend.
Learn how Michael of Oasis Home Buyers launched PPC, SEO, and Facebook ads simultaneously to skyrocket their business growth and achieve consistent returns in a shifting market.
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THE CHALLENGE
When he launched his real estate investment business in 2021, Michael leaned on TV ads. They brought in leads, but felt like shooting in the dark. As the market shifted in 2022, he knew he needed a sharper approach.
Digital marketing - PPC, Facebook ads, and SEO - looked promising. But it wasn't without doubts. "What if this doesn't work?" he wondered. The learning curve was steep, and results weren't guaranteed.
His solution? Launch everything together in January 2023. All channels working in sync from day one.
"With PPC, we're getting in contract one in nine leads, which is insane. And closed deals are one in 12 all the time. Nothing comes close to that."
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"We're getting in contract one in nine leads, which is insane. And closed deals are one in 12 all the time. Nothing comes close to that."
Michael Smith
CEO
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Founder of Oasis Home Buyers
How we did it:
The Multi-Channel Launch: All Systems Go from Day One
The game plan:
- Google Ads: Hyper-targeted campaigns for immediate lead flow
- Facebook Advertising: Expand reach and capture different audience segments
- SEO Foundation: Build organic authority and rankings for long-term growth
- Constant optimization across all three channels
- Crystal-clear communication and reporting
- Smart budget allocation: The majority of the budget went to PPC with a small portion going to SEO and facebook.
- Tight integration with the client's sales process
Scaling the SEO Foundation: In January of 2025 Michael was ready to scale SEO. He tripled their spend and pushed play on big returns. The results speak for themselves:
- 824K organic impressions - massive visibility in search results
- 337 total organic leads - high-quality traffic converting to actual prospects
- Top 3 rankings for multiple high-intent keywords
- 26 five-star Google reviews building trust and credibility
- Authority score of 10 with 650 quality backlinks from 83 referring domains
Michael's words say it all: "We were just seeing better results with you guys...With Bateman Collective, we were one, able to dial in the marketing and two, the leads are our easiest converting leads. We're getting in contract one in nine which is insane, and closed is one in 12 all the time."
That's not just marketing. That's a complete digital system working in perfect sync.
The results speak for themselves:
organic impressions per month
Lead to Contract Ratio
"The difference that combining PPC and SEO makes is astounding."
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