How Joe Homebuyer of Greater Tulsa 3X'd Their Contracts While Cutting Leads in Half
"When I logged on and looked at it, I was like, 'Holy damn, Mark is on fire. No one could hold my guy back right now.'" —Matthew Halladay, Senior Account Manager
Mark Gabryel operates Joe Homebuyer of Greater Tulsa, running a lean real estate wholesaling business in Tulsa, Oklahoma. As a solo operator who handles both lead management and acquisitions, Mark prioritized building a profitable, scalable business without the overhead of a large team. His market—where the median home price sits around $250,000—presented unique challenges, but Mark saw opportunity where others saw limitations.
"When I logged on and looked at it, I was like, 'Holy damn, Mark is on fire. No one could hold my guy back right now.'" —Matthew Halladay, Senior Account Manager
Get Started
THE CHALLENGE
Starting Point (Late 2023): Mark ran his business on cold calling and direct mail. He closed deals, but the process drained him. Cash conversion took 9 months on average. He spent more time chasing weak leads than closing contracts.
Year One (2024): Mark started with Bateman Collective but kept one foot in his old system. He generated 590 leads and closed 25 contracts while testing the inbound approach.
The Shift (Late 2024/Early 2025): Mark went all-in. He stopped cold calling in March 2025 and had already dropped direct mail mid-2024. He committed to 100% inbound and changed how he handled leads—moving fast and booking appointments instead of long qualification calls.
Year Two (2025): The results flipped. Mark's on track for 90 contracts from just 250 leads—less than half the volume but more than triple the closings. His $10-15K/month ad spend generates 6-7X ROI on total business and about 10X on ad spend alone. His average assignment fee doubled from $8K to $15K.
Mark wanted a business that didn't require a massive team or endless grinding. He got it by fully committing to inbound and building his process around quality leads.
"I know you've probably got a bunch of people that are used to using cold call leads and they're like, 'Well, Brandon's leads are supposed to be better.' They switch to Brandon's leads and they don't get any deals because they're not handling the leads different... Both of them work, but for me, it was a lifestyle choice. Do I want a big office with three lead managers and four acquisitions managers? Or can I make the same money without all that overhead? That's why inbound marketing was such a no-brainer."
Mark Gabryel, JHB of Greater Tulsa
Owner
at
Joe Homebuyer of Greater Tulsa
How we did it:
Key Strategic Shifts:
1. Efficient Growth: Matthew optimized Mark's $3,470-$3,500/month budget and saw conversion rates jump 75% by shifting Facebook spend to Google. Mark now captures 46% of all search impressions in his market.
2. Strong Performance: Mark's hitting real numbers: 100% qualified leads, 75% contact rate, and 100% close rate on offers (3x the average). He's spending $854 per contract and converting at every stage.
3. Market Leadership: Mark controls 44% of impression share—double his closest competitor at 22.87%. He's the clear leader in his space.
4. SEO Growth Opportunity: Building Mark's SEO from a domain authority of 2 to 10-15 adds consistent organic traffic alongside his paid dominance. Quality backlinks will compound his market position.
The Results
in 10 months
appointments to contract ratio
Mark didn't just get better leads—he engineered his entire business around high-intent inbound marketing
.webp)
