How Country Land Buyers Built $200K+ Revenue at 8.6X Returns
"I've been super pleased with the support I've been getting with Bateman Collective"
Country Land Buyers is a Virginia-based real estate company that buys raw, vacant, and unwanted land for cash. CEO Luke Harris targets landowners across Virginia, West Virginia, North Carolina, and throughout the eastern United States who need to sell their properties quickly. With an average deal spread of $20,000, they've built their business around finding motivated sellers and turning undervalued land into profitable investments.
"I've been super pleased with the support I've been getting with Bateman Collective"
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THE CHALLENGE
Before working with us, Luke faced several key challenges:
- Old leads: Working with another Google Ads provider for years, but leads were often 2-3 days old when they reached his team, killing conversion rates
- Too slow: Delayed lead delivery meant competitors got to sellers first, causing lost deals
- Unreliable pipeline: No dependable system for generating qualified opportunities at scale
Luke knew that getting to leads fast was critical in land buying, but his existing marketing wasn't giving him the immediate, high-quality leads he needed to compete.
"I've been super pleased with the support I've been getting with Bateman Collective and have consistently gotten 8-10x ROI from the leads that we're getting. I would highly recommend them."
Luke Harris, Country Land Buyers
Owner
at
Country Land Buyers
How we did it:
Bringing in the Leads
We built a complete Google Ads strategy designed specifically for the land investment market:
- Focused campaign setup:
- Created land-specific campaigns focusing on large properties (3+ acres minimum)
- Built custom landing pages with two-step forms to improve lead quality
- Set up geographic targeting across the eastern United States, excluding western states
- Speed and quality improvements:
- Set up real-time lead delivery through direct CRM connection
- Created instant SMS and email alerts for immediate follow-up
- Built multiple landing page versions to test and improve conversion rates
- Smart campaign management:
- Started with $2,000/month ad spend and systematically grew to $4,000/month
- Continuously improved bid strategies and location targeting based on performance data
- Provided detailed monthly reporting and funnel analysis
- Advanced tracking:
- Set up complete conversion tracking from lead to closed deal
- Created custom reporting dashboards to track ROI and deal progression
- Provided industry comparison data specific to land investors
qualified leads over 18 months
average cost per lead
The partnership brought exceptional results:
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