“Their data-driven approach and strategic feedback were pivotal to my success in real estate. I wouldn’t have gotten the results I did without their involvement.” -Zac Vanheyningen
Summary
Zac Van Heyningen founded Peak Offer, focusing on wholesale real estate deals across multiple states. He started as a solo operator in a single market while still working a corporate job and wanted to build a stable business with consistent leads and reliable closings.
The Challenge
When Zac first worked with us, he faced several challenges that limited his growth:
- Split focus: Balancing a demanding corporate job while trying to grow his real estate business
- Missing opportunities: Unable to answer calls and follow up with leads due to limited time
- Money pressure: Using credit cards to fund marketing, with debt piling up
- One-man show: Handling both buying and selling sides of deals by himself
- Trouble converting leads: Difficulty turning contacted sellers into real opportunities
- In a single market: Didn’t have the ability to scale he was looking for
As Zac put it: “I lacked consistency in my ability to dedicate my time to the business because it’s just me. I need to build this thing out.”
After a real estate conference in Spain, Zac made a big decision to quit his corporate job and focus fully on real estate—but he needed a reliable marketing system to make it work.
Client Review
“I’ve worked with several agencies over the years, and I can confidently say that Brandon has built an exceptional team at Bateman Collective. They bring a rare combination of deep marketing knowledge, consistency, and reliable follow-up that even the most cautious business owners will appreciate. What made the biggest difference for me was going all in on one channel and having Bateman’s team guide me through it. Their data-driven approach and strategic feedback were pivotal to my success in real estate. I wouldn’t have gotten the results I did without their involvement.”
Zac Vanheyningen, Founder, Peak Offer
Owner at Peak Offer
How we did it:
Matthew Halladay, our Senior Account Manager, created a plan focused on quality over quantity:
- Smart targeting: Used our combined data across many clients to make ads perform better
- Better conversions: Tested landing pages continuously, increasing conversion rates from 11.46% to over 14%
- Quality feedback loop: Set up a system to track which leads turned into deals to improve targeting
- Campaign fixes: Stopped using poor-performing landing pages and sent traffic to ones that worked
- Growth guidance: Provided advice on when and how to increase ad spend based on results
- Business coaching: Advised on hiring strategies and team structure to support growth
- Expanded to multiple markets: We helped Zac go from just one market to going nationwide while moving his business to the positive and closing 200k in deals in just one month.
We focused on delivering fewer but higher-quality leads rather than overwhelming Zac with more leads than he could handle.
The Results
Working with us transformed Peak Offer’s business:
Decrease in cost per deal – 64%
Closed in 2 months from PPC – 200k