From Skeptic to Success: How Sell My House Idaho Got 10X Returns with Smart Facebook Ads
"I needed marketing channels that consistently deliver motivated sellers. Our leads have been good. You guys are the best."
Char Hiaring runs Sell My House Idaho, doing wholesaling, fix-and-flips, and creative financing deals across Idaho. Since 2019, he's built a solid following on social media with his honest, straightforward approach. He came to us as a successful investor looking to find more consistent ways to get good leads.
"I needed marketing channels that consistently deliver motivated sellers. Our leads have been good. You guys are the best."
Get Started
THE CHALLENGE
Char was hitting some walls trying to grow his business:
- Limited marketing options: Mostly using direct mail and random social posts
- Expensive leads: Paying around $350 per lead through other services
- Poor lead quality: Many leads weren't truly ready to sell
- Idaho market challenges: Getting good leads in less populated areas was tough
- Growth problems: Couldn't build a bigger team without steady leads
"I used to do cold calling and texting but it's just too top of funnel," Char explained. "I like motivated people ready to go. I want to start converting better deals. I realized that time's money."
"I've got a ton of people in this industry that I could work with, but I chose you guys because you're the experts in the REI PPC and paid social industry. You guys have the data and have done this. I've heard a lot of really good things about you from the top people in the industry. I can make money any way I can in this business, but I needed marketing channels that consistently deliver motivated sellers. Our leads have been good. You guys are the best."
Char Hiaring, Sell My House Idaho
Owner
at
Sell My House Idaho
How we did it:
Bringing in the Leads
After carefully assessing Char's goals and challenges, Bateman Collective implemented a comprehensive digital marketing plan:
Strategic Channel Selection
- Implemented a dual-channel approach with both Google Ads (PPC) and Facebook Ads, creating a balanced marketing mix targeting different segments of motivated sellers
- Optimized budget allocation between channels, eventually settling on a 50/50 split for maximum effectiveness
Advanced Targeting & Optimization
- Refined geographic targeting based on performance data, focusing initially on major Idaho metros then expanding to additional areas
- Set up sophisticated IP blocking systems to reduce duplicate leads and spam submissions
- Implemented data-driven feedback loops where lead disposition data was fed back into ad platforms to continuously improve targeting
Conversion-Focused Creative
- Leveraged Char's authentic style in video ads, creating content that generated high engagement
- Tested multiple creative approaches, identifying which images and videos produced the best quality leads
- Optimized landing pages for high conversion rates, achieving a 24% unsculpted conversion rate (well above industry standards)
Strategic Guidance & Support
- Provided detailed monthly reporting with clear metrics on performance
- Offered educational resources on lead handling best practices
- Maintained regular communication to address concerns and opportunities for improvement
- Established realistic expectations for the patient, profit, growth phases of online marketing
Return across all channels
Leads to Contract Ratio
Char and his team absolutely dominate the space. The demonstrate the results you can get when facebook is done right.
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