From Cold Outreach to 5X Returns: How Cooper's Homebuyers Scaled with Strategic PPC
"True motivated sellers will seek you out. Using PPC puts you in the splash zone".
Cooper's Homebuyers operates in Washington State's Puget Sound area. Founded by Mike Cooper, who has over 10 years in real estate investing, they expanded into wholesaling when Ryan Falana joined about two years ago. Before working with us, they mostly used SMS, cold calling, and direct mail to find off-market properties.
"True motivated sellers will seek you out. Using PPC puts you in the splash zone".
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THE CHALLENGE
Cooper's Homebuyers had several key challenges:
- Too much outbound work: SMS, cold calling, and direct mail took too much time and resources
- Growth roadblocks: They wanted to do 50 wholesale deals yearly but didn't have enough leads
- Wasted time: The team spent too much time managing marketing instead of closing deals
- No online presence: They had no website for their wholesaling business to attract leads
Ryan explained their struggle: "SMS marketing has had its ups and downs, the compliance regulations are constantly changing. Cold calling has been rough for us. We've only closed maybe a handful of deals from cold calling over a year and a half of doing it."
"Property owners sell their homes many ways; you can do cold outreach to secure those deals. True motivated sellers will seek you out. Using PPC to stand in the splash zone, and eventually direct that flow towards your business is key"
Mike Cooper and Ryan Falana
CEO
at
Cooper's Homebuyers
How we did it:
Making the Switch
We built a complete digital marketing plan using both Google Ads and Facebook Ads:
- Smart setup:
- Created landing pages that changed based on what sellers were searching for
- Built campaigns focused on their specific Washington markets
- Used match lists on Facebook to target certain property owners
- Data-driven approach:
- Used our insights from millions in ad spend to make smart decisions
- Set up systems to improve targeting based on lead quality
- Tested different landing pages to find what worked best
- Better process:
- Set up lead alerts so the team could follow up quickly
- Provided training specifically for handling PPC leads
- Held regular reviews to adjust based on results
- Working together:
- Analyzed their sales funnel to find and fix bottlenecks
- Met monthly to review performance and make adjustments
- Provided guidance on when and how to scale
As Jaren, their account strategist, explained: "The way Google works, that learning and training period at the very start of an account, Google's learning by getting data. The more data that you're buying, the quicker it's able to learn and adjust and optimize towards the goals."
Lower Cost Per Lead
PPC revenue in first 3 months
They went from zero PPC deals to closing about one deal per month. In just a few months, they brought in $70K from three deals and have a $140K contract in the pipeline. Their Facebook cost per lead dropped 54% after using strategic video content, and the lead quality improved too. Now they’ve got a solid system in place to keep growing on both Google and Facebook.
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