From Cold Calls to Seven-Figure Pipeline: How QA Homebuyers Scaled with Strategic PPC
"The results are incredible."
QA Homebuyers is a real estate investment company started by Jake Burhans and Izaiah Barba. They work mainly in Florida, North Carolina, and New Hampshire, buying homes through different methods like cash offers, novations, subject-to-deals, and seller financing. When they started working with Bateman Collective, they were making about $360,000 yearly with a team of three acquisition reps and a small support staff.
"The results are incredible."
Get Started
THE CHALLENGE
QA Homebuyers faced several key problems:
- Too Much Manual Work: Cold calling and texting took tons of time and energy
- Low-Quality Leads: "We get most of our leads from cold calling and texting but it's a lot of sorting. So we're trying to niche down and get more motivated [sellers]," Jake told us
- Inconsistent Results: Their team was handling 15-20 leads daily with modest returns - about 3-4X for texting and 2X for cold calling
- Past Marketing Failures: They'd tried Facebook ads before, but got burned with poor results
- Finding Motivated Sellers: They needed better ways to find sellers ready to make deals now
"These Facebook leads are definitely way better, way higher quality... and Google has been solid. So far we're at about $160,000-$170,000 revenue just this month from PPC that's scheduled to close, which is huge."
Jake Burhans, QA Homebuyers
CEO
at
QA Homebuyers
How we did it:
Our Plan:
Bateman Collective implemented a comprehensive digital marketing strategy tailored to QA Homebuyers' specific markets and goals:
- Smart Ad Spending: Started with $4K monthly on Google Ads, then added other platforms as we saw what worked
- Used What Works: Applied lessons from our database of $22M in past ad spend instead of guessing
- Exact Location Targeting: Used GPS data to show ads only in areas worth investing in
- High-Converting Pages: Used landing pages that convert at 20% (industry average is just 5-10%)
- Better Lead Tracking: Set up systems to score leads and improve ad targeting
- Smart Growth: Added new markets like Jacksonville, Orlando, Charlotte and Greensboro as results proved solid
Cost Per Lead
cost per contract
"These results put you in the top 5% of investors"
.webp)
