$25K Mistake to 4X ROI: Smartest Seller’s PPC Domination
"I've been with other companies and I can just safely say you guys are like the shining star like the diamond in the rough… like it's night and day difference."
Smartest Seller, led by Kyle Newman, buys houses using creative strategies with a focus on wholesaling. They work mainly in the SW/West Coast and have been in real estate for over 10 years with a team of specialists who turn seller leads into contracts.
"I've been with other companies and I can just safely say you guys are like the shining star like the diamond in the rough… like it's night and day difference."
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THE CHALLENGE
Smartest Seller had a rough start with PPC marketing. They had spent nearly $30,000 with another company over three months without getting a single deal.
"I literally went three months, wasted 24 grand, and had like 200-something leads of the most poor quality and got zero closings out of it," Kyle explained. "We're competent, capable, knowledgeable, experienced—there's no reason that should have happened."
Smartest Seller was also using Facebook ads that weren't working well. They had only closed two deals from about 100 leads. They needed a better way to find truly motivated sellers.
"I mean, you guys have been really instrumental in helping us grow and we see you being instrumental in helping us scale. So we're very appreciative of what you guys have done. I've been with other companies and I can just safely say you guys are like the shining star like the diamond in the rough… like it's night and day difference."
Kyle Newman, Smartest Seller
Owner
at
Smartest Seller
How we did it:
Bateman Collective implemented a comprehensive strategy tailored to Smartest Seller' specific business model and target markets:
- Strategic Market choices: Started with 2 markets, then carefully added 2 additional markets while getting better leads and keeping costs in check
- Advanced Targeting and Optimization:Set up filters to remove unwanted leads (like out-of-area properties and houses already listed for sale) while focusing on their main business areas
- Offline Conversion Tracking: Created systems to see which leads turned into contracts, helping the ads get smarter about finding good prospects
- Customized Lead Notifications: Ensured the acquisition team received immediate text and email notifications when new leads came in, enabling their "speed to lead" approach.
- Data-Driven Decision Making: Gave regular reports on lead performance, costs, conversion rates, and market data to guide decisions
- Optimization for Quality: Instead of just getting more leads, we focused on getting the right kind of leads that matched what they were looking for
The Results
Close rate
Decrease in cost per lead
On the disposition side, Smartest Seller taps a proprietary closing engine that pairs every contract with its perfect buyer—fueling their standout 1-in-8.9 close rate.
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