10X ROAS: Making Simple Sell $477,750 in 90 Days
"Bateman Collective's marketing strategy delivered the quality leads we needed to make it happen."
Simple Sell LLC specializes in buying houses for cash in Jacksonville, Florida and surrounding areas. Led by a team of three partners including Luis Rodriguez and Dom, they focus on direct acquisitions with the principals handling both acquisition and disposition to maximize deal flow and efficiency.
"Bateman Collective's marketing strategy delivered the quality leads we needed to make it happen."
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THE CHALLENGE
Before working with Bateman Collective, Simple Sell faced several challenges:
- Inconsistent lead generation from digital marketing
- Difficulty converting leads into closed deals
- Limited reach in their primary Jacksonville market
- Seasonal fluctuations affecting their deal flow
- Too much focus on cash-only deals, limiting their potential market
They were spending money on marketing but not getting the returns they needed. Their close rates were much lower than they could be. They wanted a partner to help them get not just more leads, but better ones that would turn into profitable deals.
"We've brought in about $477,750 dollars in the last 90 days. We've spent about $46,990 total. So that's about a 10 times return on our investment. The big jump was adding in novations, cash and creative finance into our script, and then having the principals closing the deals ourselves. Bateman Collective's marketing strategy delivered the quality leads we needed to make it happen."
Luis Rodriguez and Dom, CEO Simple Sell LLC
Owner
at
Simple Sell
How we did it:
Bateman Collective implemented a comprehensive digital marketing strategy:
- Strategic Ad Spend Management
- $9,000/month on Google Ads with targeted campaigns
- $3,000/month on Facebook Ads with video-focused content
- Careful budget allocation between primary market (Jacksonville) and secondary markets
- Conversion-Optimized Landing Pages
- Created high-converting landing pages achieving 12-22% conversion rates
- Separate strategies for primary and secondary markets
- Video-Based Creative Strategy
- Made and tested multiple video ads showing team members with cash
- Used real team members in ads to build trust
- Kept checking data to find which videos worked best
- Seasonal Budget Adjustments
- Cut spending during slow holiday periods
- Increased budgets before competitors to grab market share
- Made scaling choices based on data
- Audience Targeting Refinement
- Created special groups including "Loan Interest" audiences
- Used Zillow-based targeting for property owners
- Made wide-reaching campaigns for maximum visibility
The Results
in revenue generated in just 90 days
search impression share
This is what it looks like when your processes are dialed in.
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