Pay-Per-Lead is a cost-efficient, supplementary marketing channel for real estate investors. But there's some misunderstanding around exactly how it works.
Our goal here is to outline what Pay-Per-Lead is, how it's different from PPC, and who should (and shouldn't) use PPL.
With PPC, you are running ads directly promoting your brand to motivated sellers searching for cash buyers.
You control what the ads say, how you optimize the campaigns, and how much of your budget goes towards Search, Facebook, or YouTube.
With Pay-Per-Lead, a provider is running SEO, Facebook Ads, YouTube Ads (and some search ads) as a generic cash home buyer brand.
PPL is not the same as Google Ads, but some PPL leads do come from Google Ads.
You can think about PPC as paying a mortgage versus paying rent. You may pay more, but your investment goes towards two things: 1) leads, and 2) gathering first-party data.
First-party data is valuable because it helps you optimize your own marketing with intel that is yours and only yours.
If PPC is owning a home, then PPL is renting a home. With pay-per-lead, you don't have to invest a consistent monthly budget—you only need to spend for the leads you need.
The downside is that you aren't building equity (first-party data) in your marketing, so you aren't building for the future. You're taking care of today's needs, which may be all you need.
PPC is a great marketing channel if this sounds like you:
PPC is the golden goose of motivated seller leads, especially if you already are succeeding in other channels.
Pay-Per-Lead is a great marketing channel for a few different scenarios:
The debate generally isn't 'should I run PPC or should I run PPL?'. Instead, we recommend you run a mix of both.
Happy clients (and counting)
In revenue generated
Motivated seller leads generated
We've developed a system that trains Google & Facebook to target high-value sellers using machine learning.
Where other PPC providers stick to manual optimizations or semi-data-driven tactics, we drive transformative results for our clients through machine learning-led strategies.
The result is larger deal spreads, stronger lead quality, and consistent volume.
It comes down to 3 key numbers
“Shout out to Bateman Collective for PPC management. We are getting really good results with their service. Contracting every 6-8 leads. Locked up a six figure deal this week. Love their data driven approach!"
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“Bateman Collective has been a game-changer for our business. The leads we’ve received from them are our highest margin deals, significantly outperforming any other marketing channel we’ve tried."
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"Bateman Collective's predictive data has consistently delivered the best leads we've ever had. The insights and expertise they bring to the table have been invaluable in helping us scale to 7 figures, with PPC as our primary channel."
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Here’s a few of our favorite success stories.
PPC Results
With The Other Guys
PPC Results
With Bateman Collective
CEO, I Will Buy House
But our happy clients have plenty to say, too.
"Now that we've been working with Bateman Collective, we've been getting a steady stream of leads on both Google and now Facebook as well. And our team is super happy every time a new lead comes in."
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“People ask me all the time who we recommend for PPC and I always tell them Bateman Collective."
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“It’s ridiculous the return that we get. And they’re the fattest deals too, they are the absolute best biggest money making deals we get.”
“The best team and the best company in the industry is Bateman Collective…The leads that are generated from Bateman Collective are our number one lead source, both in quality and in volume. “
“PPC is definitely something that I just am in love with… I'm not going anywhere. I'm in it for the long run with you guys.”
“The best guy is Brandon Bateman. There's a million different PPC managers out there. They all suck. Brandon Bateman is the only one that I've actually met that I'm like, Hey, this guy's smart.”
Go with the Best
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